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AI Tools

Applied AI

We use AI where it creates real leverage — and avoid it when it adds complexity without value.

Where AI makes sense

AI is a tool. We use it when it creates measurable leverage — and avoid it when it increases complexity without payoff.

We use AI when

It removes repetitive work

Automating support workflows, internal ops, and content or data processing where humans shouldn’t be spending time.

It improves decision-making

Summarization, classification, routing, and extraction where the product becomes faster and clearer to operate.

It creates a better user experience

Search, recommendations, and assistance features that make the product easier to use — without pretending to be human.

We avoid AI when

It’s only there to impress

If the product works without it, we won’t add AI as a badge. Hype creates maintenance and trust problems.

The data or constraints aren’t ready

When privacy, compliance, reliability, or cost can’t be justified, we pause and design the foundation first.

The product needs fundamentals first

If onboarding, UX, or core flows are weak, AI won’t fix it. We address fundamentals before adding complexity.

Common AI patterns we implement

A few integration patterns that consistently create leverage in real products — without turning AI into the product itself.

Workflow automation

Reduce manual work across support, operations, and internal processes by automating repetitive tasks.

What it looks like

Classify, route, summarize, extract, and trigger actions across the tools your team already uses.

Search & discovery

Make information easier to find when your product has growing content, documentation, or user-generated data.

What it looks like

Better search relevance, semantic retrieval, and structured answers grounded in your own data.

Decision support

Help teams make faster, more consistent decisions by turning messy inputs into clear signals.

What it looks like

Scoring, prioritization, triage, structured summaries, and lightweight recommendations — with guardrails.

User assistance

Improve the user experience by offering guided help where it actually reduces friction.

What it looks like

Contextual help, drafting tools, form assistance, and step-by-step guidance — not a ‘chatbot’ for everything.

How we approach AI

Reliable AI is less about the model — and more about context, guardrails, evaluation, and cost control.

Start with the product, not the model

We clarify the user need and define what “good” looks like before choosing tools or providers.

Grounding and data boundaries

We design what the system can and cannot access, and keep responses anchored to trusted sources when accuracy matters.

Guardrails by design

We define constraints, fallbacks, and failure modes so the product behaves predictably — even when AI is uncertain.

Evaluation and iteration

We test with real scenarios, measure outcomes, and refine the integration instead of shipping a fragile demo.

Cost and performance control

We optimize for latency, usage, and maintainability so the feature remains sustainable as you grow.

Exploring an AI feature?

Share the context and what you’re trying to achieve. We’ll help you assess whether AI is the right tool — and what an integration would realistically look like.

If AI isn’t the right solution, we’ll tell you upfront.